When Škoda grows

Škoda has published its last year’s sales results, and 2025 was a year of major success for the brand. In Europe, it ranked as the 3rd best-selling brand. This was driven largely by the Octavia— a long-time favorite of both companies and families— and the Elroq, which became one of Europe’s best-selling electric vehicles and the clear number one in the EV segment in Slovakia.

You may be wondering why these results matter to us as well. You’ll find the answer in this article—but first, we’d like to share our history and cooperation with Škoda, which has real, everyday significance for us.

Why Škoda’s results affect us too

Sales results of individual car brands guide us mainly in deciding which models we need to develop custom interior protection solutions for. With Škoda, this is doubly true. As one of the most popular brands in Slovakia and the Czech Republic, it’s a priority for us to cover its models as quickly, as broadly, and as precisely as possible— including differences across trim levels and seat configurations.

The stronger a brand is in the market, the faster demand moves. And we manage to stay ready so customers don’t have to compromise. That’s exactly why we focus not only on whether we have a pattern for a given model, but also on how precisely it fits a specific configuration.

From “car T-shirts” to custom interiors

Over more than 35 years on the market, we’ve raised the quality and design of our products to a level that meets the highest expectations of today’s drivers. MAD SR’s beginnings date back to 1991, when the first “car T-shirts” for seat protection were created. One of the very first vehicles these solutions were used for was, naturally, a Škoda—specifically the Favorit.

Škoda has been with us since the very beginning. Later, it became even more present—not only as a brand we covered, but as a partner that helped drive development forward.

A long-standing partnership with Škoda: a development partner that accelerates innovation

Over time, our relationship with Škoda deepened to the point where we became an official development partner—covering everything from materials and mounting methods to the safety of our products. Thanks to this cooperation, we were able to fine-tune all the requirements that custom solutions must meet to work reliably and long-term.

The materials we use in our products have been—and still are—officially certified. That’s also why we can offer high-quality, original materials that match the standards used in OEM vehicle production. This has given us not only technological confidence, but also trust we can build on.

At the same time, with new models we had the opportunity to access them early, have them in time at our technology department, and prepare patterns so we could be among the first to deliver solutions for every new release. Today, our portfolio includes all Škoda models across all trim levels, and every single pattern is refined down to the details that create the final result. One could say our solutions are “Simply Clever.”

Octavia as a sure bet + Elroq as the new magnet

Škoda achieved its strong sales results mainly thanks to the Octavia and the Elroq. From experience, we know the Octavia has long been a popular choice for companies building fleets that need reliable, presentable, and practical vehicles. Families also often choose the Octavia—especially the Combi version—where space, comfort, and versatility make the difference.

That’s exactly why this model holds a stable place among the most sought-after vehicles in Europe. It’s a proven sure bet that works in both professional and personal life.

On the other hand, the Elroq is a new impulse that brought a fresh shift for the brand. It showed that electrification can be practical, understandable, and usable in everyday reality. Combining Škoda’s long-standing name, quality, and durability with modern technologies helped break down many prejudices about electric vehicles—so the Elroq naturally found its way into Slovak garages as well.

And this is where we come in. Our solutions take the comfort, quality, and durability of these vehicles to a higher level—especially in the interior. As we’ve mentioned, we cover all Octavia models across all trim levels, and we’re working just as intensively to ensure customers have high-quality custom solutions for the newest Elroq as well.

How Škoda’s success translates to us: readiness, model coverage, customer solutions

The automotive market is among the most dynamic in the world. That’s why positive brand results make us happy—while also serving as an important signal of which models are currently riding the wave and which ones are just getting onto it. Thanks to that, we can plan development ahead, prepare for new releases, and expand our portfolio in a direction that makes sense.

Thanks to our long-standing cooperation with Škoda, we continuously have up-to-date information about models and their development. That’s why we can deliver interior protection solutions exactly where customers genuinely want them.

We keep pace with the best.

Škoda is one of our closest partners in the development and innovation of custom interiors—but not the only one. We also work with other brands that dominate the market, which helps us keep up with customer demands and cover current needs across segments.

Last year, every fifth car sold in Slovakia was a Škoda. Are you among the new owners of this brand? Give your car the protection it deserves and extend the life of the interior from the very first kilometers. And if you’ve been driving a Škoda for longer, maybe now is the right time to give your interior a second wind. In both cases, it will pay you back on every trip—with comfort, confidence, and safety on a new level, just like it already has for more than 20,000 of our satisfied customers.